About Us
Fresh not Fried
We owe our success to the trust and loyalty that our customers and partners place in us to continue delivering premium quality nuts, and using our unique roasting process to create crispy perfection without the use of oil.
We owe our success to the trust and loyalty that our customers and partners place in us — and to a unique roasting process that creates crispy perfection without the use of oil.
SINCE
1950
Our history
It started in 1950 with a small stall in a Baghdad souq. Three generations later the recipes are the same — now roasted without oil, sealed fresh, and delivered across Baghdad and the UAE.
CRAFT
Tradition decides how it should taste. Modern care makes sure it arrives exactly that way — light, crisp and fresh, every time you open the pack.
STEP 01
Only whole, well-formed nuts and seeds move forward to roasting.
STEP 02
Precision multi-head scales fill every pack accurately — no more, no less.
STEP 03
Barrier packs, many with a resealable zipper, with nutrition facts per 100 g printed on every one.
Our roasting process locks in natural flavours and creates the ultimate crunch.
